While drug makers are working to develop medications and make them more marketable, physicians and providers are doing double-duty ensuring patients receive the medications and therapies best suited for their individual needs. And these events open opportunities for...
By now it’s no secret that independent and local pharmacies influence performance metrics for insurance plans and pharmacy benefit managers (PBMs) and, conversely, that PBMs rate their partners (those same pharmacies), using metrics that could very well affect their...
Unemployment rates in the US are at their lowest in decades. This is great news for the economy; however, it can result in complications when attempting to fill open positions in your pharmacy. Make no mistake, traditional pharmacy hiring methods are still valuable...
Out of all the challenges thrown at independent pharmacies today, those most likely to keep you awake at night are financial. In fact, these challenges are so pressing, they continue to come up in legislative and analyst forums year-round. The top three challenges...
Are you a follower of Pareto’s Law? If not, it might be time to become one. Pareto’s Law, or more accurately, The Pareto Principle, tells us that 20 percent of our customers represent 80 percent of our sales. Also, that 20 percent of our efforts produces 80 percent of...
When was the last time you spruced up your pharmacy? I’m sure your answer may come as a surprise. Updates do not have to break the bank. Fortunately, there are quite a few updates you can apply to your pharmacy that will make a big difference while costing very little time or money on your part.
A pharmacist’s relationship with their customers plays a defining role in how their pharmacy is perceived as a valuable resource. Independent pharmacists want their patients to feel comfortable and their pharmacy to be accessed by the community it serves.
Chances are you may find that your pharmacy doesn’t appear for relevant searches in your area. If you can’t find your pharmacy, then it’s time to improve your info. Providing and updating information can help your pharmacy’s local ranking on Google and enhance your presence in Search and Maps.
When putting a marketing plan together, independent pharmacy owners often forget about an important segment to reach out to – your local prescribers. This can be due to a variety of reasons, including not knowing what to say, feeling like there is no time to reach out, or convinced all prescribers know what you offer, so there is not a need to do so. While they are all valid concerns, none of them should stop you from making that connection.
Today, during the COVID-19 pandemic, telemedicine is evolving, and providers are regularly using telehealth to visit with patients. We are seeing many private insurers adopting rules to provide guidelines around how services are distributed and paid for.
With over 560 million professionals around the globe using LinkedIn today, it is an industry standard for business-based, peer-to-peer social media platforms. It’s become a no-nonsense way for professionals to network themselves, build their brands and credibility, and cultivate thought leadership.